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I talk to clients about Shiny System Syndrome often and I fear that I also have Shiny Offer Syndrome. I start seeing people posting their offers and suddenly I need them. This is a natural thing that happens because as a business owner, we can very easily convince ourselves that we need all sorts of […]

If you’re an online business owner and you’ve spent some time on social media, you’ve probably seen the terms VA or OBM floating around. Perhaps it took you back to your corporate days where you threw around acronyms and didn’t think twice, but now as an outsider they look like alphabet soup. In this blog […]
